<ul> <li>whitens naturally and gently without the use of peroxide, removes plaque, freshens breath and tastes awesome.</li> <li>no peroxide, no artificial sweeteners, no artificial flavors, no synthetic dyes, no microbeads, no parabens, no SLS/sulfates and no gluten.</li> <li>vegan and never tested on animals (Leaping Bunny Certified and PETA Recognized). animal testing isn't friendly.</li> <li>directions: apply to your fave bristles and brush like a boss. look in the mirror, dig your black teeth and take a selfie. fyi, black paste may be messy so please spit responsibly. smile often.</li> </ul>